| Category | What it does | Typical duration |
|---|---|---|
| Essential | Cart contents, session, language and currency choice, security and consent state. | Session to 12 months |
| Analytics | Anonymous statistics on pages viewed and where shoppers get stuck. | Up to 14 months |
| Marketing | Measuring campaigns and showing relevant ads on other sites. | Up to 13 months |
| Personalisation | Remembering your preferences and powering product recommendations. | Up to 12 months |
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